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Blizzard sales benefit Children’s Hospital July 28

July 25, 2016


Dairy Queen locations to donate $1 for every Blizzard sold 

MILWAUKEE –To help Wisconsin kids receive the care and treatments they need, participating Dairy Queen and DQ Grill & Chill restaurants in Milwaukee, Madison, Appleton and Green Bay will celebrate Miracle Treat Day on Thursday, July 28.

For every Blizzard treat sold at participating locations, $1 or more will be donated to Children’s Hospital of Wisconsin. Known as Miracle Treat Day, Dairy Queen raised more than $109,000 for Children’s Hospital of Wisconsin last year. Miracle Treat Day is a national Children’s Miracle Network Hospital fundraiser, and all donations raised stay in the community to help local kids. More than 70 Dairy Queen restaurants in Wisconsin are participating this year. To view a complete list of participating locations, visit chw.org/miracletreatday.

Additionally, Children’s Hospital of Wisconsin is receiving a one-time gift of $170,000 from Dairy Queen, which raised the money at its biannual expo. The president of Dairy Queen will present the check and tour Children’s Hospital of Wisconsin on Aug. 9.

Now in its 11th year, the annual DQ Miracle Treat Day raises not just funds, but also awareness for Children’s Miracle Network Hospitals.

“We are so thankful for the support of Dairy Queen in helping raise money and awareness of Children’s,” said Meg Brzyski Nelson, president and chief development officer of Children’s Hospital of Wisconsin Foundation. “Children’s relies on the generosity of individuals, organizations and corporate partners to make Wisconsin kids the healthiest in the nation.”

Since 1984, the Dairy Queen system has raised more than $115 million for children’s hospitals through fundraising efforts such as Miracle Treat Day, Miracle Balloon icon sales and other local initiatives.

The featured Miracle Treat Day Blizzard Treat of the Day is Oreo, which is the most popular Blizzard. The featured Blizzard of the Month is the new Royal Road. All other Blizzard flavors are also available on July 28. For more information about Miracle Treat Day, visit MiracleTreatDay.com and connect on social media using #MiracleTreatDay.

About Children’s Hospital of Wisconsin

Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wisconsin, is recognized as one of the leading pediatric health care centers in the United States. It is ranked in all 10 specialty areas in U.S. News & World Report’s 2016-17 Best Children’s Hospitals report. Children’s provides primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2014, Children’s invested more than $102 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a member of Children’s Miracle Network Hospitals. For more information, visit the website at chw.org.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.

About International Dairy Queen Inc.
International Dairy Queen Inc., based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, International Dairy Queen develops, licenses and services a system of more than 6,700 locations in the United States, Canada and 28 other countries. The company is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

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